Government Media and Communication Division/Najaf Technical Institute.
The Tourism Technology Department organized a training course titled “Artificial Intelligence Techniques in Marketing,” which began on Tuesday, March 18, in the Scientific Complex Hall. The course was attended by a number of digital marketing enthusiasts and entrepreneurs. The course was presented by M. Najah Mohammed Taher, whose topics covered the latest smart applications that contribute to improving marketing strategies, increasing the effectiveness of advertising campaigns, and analyzing data to predict future purchasing behavior. The course focused on the role of artificial intelligence in personalizing marketing content, creating innovative digital designs, scheduling posts on social media, and using interactive robots to support customers. The lecturer emphasized that artificial intelligence has become an essential tool in digital marketing, as it helps identify market trends and improve customer experience through analyzing behavioral and interactive data. The course witnessed great interaction from the participants, who expressed their interest in applying modern technologies in their future projects, which reflects the importance of artificial intelligence in developing the marketing field. In turn, the Dean of the Institute, Professor Dr. Haider Hassan Al-Abdeli, stated, “The course is very important for young graduates and students in particular, as it provides them with all the skills that are in line with the era of globalization, enabling them to work with high professionalism in their various specializations.”
